Choosing the right material for your product labels is an important decision. You want a material that will be durable and stand up to wear and tear, while also looking professional and attractive. A lot to ask for? Not at all!
When you order stickers online, you are in full control of every aspect of your stickers and labels. This means that you can find a sticker material that is perfect for your business. And how can you go about this? Here are some things to consider when making your choice:
1. Know your product and its environment
It is important to think about the environment your stickers will be used in to find the right material because different materials are better suited for different environments.
For example, if your stickers will be used outdoors in direct sunlight, you’ll need a material that is durable and will not fade in the sun. If your stickers will be used in a wet environment, you’ll need a material that can withstand moisture. If in doubt, opt for a vinyl-based sticker, as these can withstand the elements.
2. Consider the durability of the sticker material
Obviously, you want your stickers to last. The question is just for how long? A day? A month? Or years? This will have an effect on the material you can use.
If you are looking for a sticker to promote a special event or sale that only lasts for a few weeks, paper stickers might be just right. However, if you are using your stickers as part of a marketing campaign that is meant to last for weeks outside, waterproof vinyl stickers are your best bet.
3. Think about their usability
You also need to think about how you and your customers will use your stickers. When you create product labels, your biggest priority should be legibility. However, when you want to create stickers to sell, you will need a catchy design.
The same goes for the material properties. Selling laptop stickers means choosing a durable material that will not leave residue but can handle heat. Care decals, on the other hand, need to be resistant to dirt and fading from sunlight. You might think that a sticker material sounds good on paper, but always consider if they are fit for purpose.
4. Choose a material that represents your product
Labels and stickers can be a great way to represent your product and brand. They can be used to communicate the personality of your product, as well as showcase your company’s branding. When choosing a sticker or label material, it is important to think about how you want your product to be perceived.
If you are looking for a high-quality, professional look, choose a material that reflects that. If you want your product to be fun and playful, choose a material that is brightly colored and eye-catching. The right sticker or label material can make all the difference in how your product is perceived.
Keep these factors in mind when choosing the best custom stickers and labels for your business, and you’ll be sure to make the right decision. Are you already using stickers? Let us know in the comments below.