Until 28 March 2005, Zee Marathi was known as Alpha TV Marathi. The channel began broadcasting on 15 August 1999, and is India’s first Marathi GEC. It is part of Zee Entertainment Enterprises. It is the only Hindi-language general entertainment channel in India. Its programming is predominantly in the Marathi language, with some English and Spanish language shows. Currently, Zee has several channels, including a sports channel, news channel, and general entertainment channel.
The station’s shows include an experimental comedy show called Tuzya Mazya Sansarala Ani Kay Hava, a series of serials based on historical events in Maharashtra, and a variety of other shows. The show also hosts many local and regional events and functions, and has a strong presence in Maharashtra. The latest show is the highly rated Ratris Khel Chale 3. The network’s lineup of shows includes a wide variety of genres.
In August, the channel will launch seven new shows, including Man Udu Zal, Ti Parat Aliye, and Tuzya Mazya Sansarala Ani Kay Hava. Several iconic Maharashtrian actors will be featured in the new lineup. In addition to these shows, the channel will present new episodes of Ratris Khel Chale 3. In addition, the channel is preparing to launch its Marathi-language news network.
While Zee Marathi has long been the top Hindi-language television network, the network is making bold steps to attract more viewers in the Marathi-speaking market. Besides introducing seven new shows, the station has also launched a new logo. The tagline is “Mi Marathi, Zee!,” which promises a progressive identity for the channel. In addition to its rich legacy, Zee is also making moves to expand its content beyond the television screen.
Besides being an important part of Indian television, Zee Marathi has a dedicated mobile app. It is one of the most popular apps in the country for watching Marathi TV shows. It has launched the new prime time in late July and has been running original shows since. However, due to low viewership, the new time slot was closed in early March, so the channel reran old shows on its main channel.
In terms of content, Zee Marathi is the most popular Marathi channel in the country. The channel has a strong following in Maharashtra and is available to about one in three rural households. Its HD channel launched on 20 November 2016. DD Free Dish is a free service from DD and carries over 600 popular movie titles. It is an extremely competitive market and has a strong presence in the market.
The channel has an impressive legacy, and has been awarded various awards throughout the years.
The Zee Gaurav Puruskar, an annual award, honors the contributions of veterans in Marathi entertainment. The channel has won several awards for its excellence and has become a favorite for audiences across the state. It has become the leading Marathi television channel in the world. With its variety of programs, it continues to grow. In fact, Zee has grown to become a household name in the state.