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6 Best Consumer Insights Tools to Use for Marketing.

NetbaseQuid is a consumer behaviour-focused company which provides powerful consumer insights tools for marketers. Our services help marketers better understand how their customers think, feel and act. 

Through our insights, we can provide detailed consumer profiles, brand and product sentiment analysis, competitive insights, and more. This allows marketers to understand their target clients and better target their campaigns. Here are some best Consumer Insights tools that can help you reach your business goals.

Google Analytics

Google Analytics provides in-depth data about website visitors and their behavior on the website. With Google Analytics, marketers can track and measure website traffic, acquisition sources, conversions, and other important metrics for website performance. 

This data can be used to develop insights about user behavior and preferences, so marketers can make informed decisions on targeting and engaging their audiences better. Additionally, Google Analytics provides marketers with reports on segmentation and performance across different channels and devices, so they can see how their campaigns perform in different settings.


SurveyMonkey is a great tool for collecting consumer feedback about products and services to create better marketing strategies. It makes it easy to create online surveys that you can use to collect valuable consumer insights. It also allows you to segment your target audience by demographic, lifestyle, and other criteria to ensure that you get the most accurate feedback.

Survey Monkey also provides powerful analytics to help you analyze survey results and find insights about your target audience. This allows you to create more effective marketing campaigns based on the collected data.


Qualtrics is a powerful and comprehensive consumer insights tool marketers can use for various marketing purposes. It is an easy-to-use platform that allows users to track customer behaviors, preferences, and opinions in real time. You can also use it to track customer satisfaction and loyalty and measure how well customer needs are being met.

Qualtrics provides a range of analytics capabilities, such as customer segmentation, customer journey mapping, customer feedback analysis, and cross-channel marketing analysis. You can also use Qualtrics to create custom reports and dashboards that provide actionable insights into customer behavior.


Mixpanel provides a comprehensive and scalable analytics platform that allows users to track, analyze, and understand the behavior of their customers. It provides deep insights into customer behavior, including page views, sign-ups, purchases, and more.

Mixpanel provides a range of helpful features that make it easy to track customer behavior, including custom event tracking, segmentation, funnel analysis, A/B testing, and more. It also offers a wide range of reports that allow users to understand key insights about their customer base.

Hubspot Insights

Hubspot Insights is one of the best consumer insights tools available for marketing. It helps marketers analyze customer behavior and better understand their target audience. 

With Hubspot Insights, marketers can quickly identify trends, customer preferences, and customer needs. This data can then create more customized marketing strategies. 

Additionally, Hubspot Insights makes it easy to track campaign performance, measure ROI, and generate insights from customer data. This makes Hubspot Insights an essential tool for any marketer looking to improve their marketing strategy.


CrazyEgg is an extremely valuable tool for any marketer looking to understand their customer base and optimize their marketing strategy. It visually represents user behavior on a website, allowing marketers to understand the customer journey and optimize the customer experience.

It also offers deep insights into user behavior, such as scroll maps and heat maps that tell you where visitors spend the most time on a page or which elements they are clicking on most. With these insights, marketers can make informed decisions on where to place content and how to modify their campaigns to drive the most customer engagement. 

If you’re looking for powerful consumer insights tools, then NetbaseQuid is a great option. Their services can help you gain a better understanding of your target audience and better target your campaigns.

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